LANCOME GENIFIQUE ULTIMATE
Location: Jio World Drive, Mumbai
Lancôme wanted to create something remarkable for their new Génifique Ultimate Serum and they wanted a spectacle.
In 20 days, the Kirix team took that idea from a blank page to a full-scale installation. Every part of it was fabricated entirely in India, challenging the norm where most brands turn to China for this kind of work.
At the center stood a 3-foot sculpted mask, illuminated from within, paired with a curved LED screen that carried the glow of the Génifique story. Alongside it, a precision-built bottle fabrication designed to command attention. (I really want you to pay attention to that glass dropper because it looks magnifique)
It was ambitious in scale, relentless in detail, and entirely made possible by a team that thrives on pressure.
