PACO RABANNE

We partnered with Paco Rabanne to create the captivating "Million Records" retail installation, located at a prominent mall in Hyderabad. This project was designed to be a highly engaging, multi-sensory brand experience for the iconic Million fragrance line.

The centerpiece is a custom-designed, gold-hued podium evoking a DJ mixing station, set against an eye-catching backdrop of illuminated vinyl records. The installation successfully ties the scents to an immersive audio experience. Each fragrance is linked to a unique, curated soundscape, allowing customers to use the provided headphones to discover the corresponding "track" and fully immerse themselves in the scent's mood and narrative.

The tight framing, premium materials, and realistic lighting enhance the product details and overall luxurious aesthetic. This activation not only showcases the Million Gold and Million Royal scents effectively but transforms fragrance sampling into a memorable, experiential journey, significantly boosting brand recall and engagement in a high-traffic retail environment.