YSL LOVE LOUD

At Kirix, we don’t just design experiences, we herald emotions into the physical world. For YSL’s LOVELOUD campaign, we engineered a multisensory, emotionally-charged activation that transcended traditional retail.

We installed an interactive LED screen that let visitors send real-time, personalized messages to their loved ones, turning a premium fragrance experience into a personal, heartfelt moment.

But we didn’t stop there.

We integrated lift-sensor triggers into the perfume display, syncing specific bottles with corresponding brand films, fragrance dispersal systems, and ambient lighting. As soon as a product was picked up, the surrounding space responded—lights, visuals, and scent, all choreographed into a cohesive, immersive burst of brand storytelling